ICP & Lead Scoring
Lead and account scores your sales team can read and trust, built from your ideal customer profile, with a plain-language reason behind every score.
The fit.
- Cloud
- Sales Cloud (optional link to Marketing Cloud Account Engagement)
- Who it’s for
- Marketing ops, RevOps and sales leaders in B2B orgs that don't have enough history for predictive scoring, or don't trust a score they can't explain
- Typical go-live
- 2–4 weeks
- Runs as
- Agentforce agent in your org
Built to order in your org. Not a template.
Fixed price, USD
- Simple
- $5,000
- Standard
- $10,000
- Complex
- Fixed quote after the Readiness Assessment.
What needs to change.
Reps ignore lead scores because nobody can say what's behind them. Smaller or newer orgs can have limited conversion history for predictive scoring. Meanwhile marketing and sales argue about what a "good" lead is, and the ideal customer profile lives in a slide deck instead of in Salesforce.
What it does.
- Turns your ideal customer profile into clear, weighted rules: industry, size, region, role, product interest, whatever matters to you
- Scores fit (who they are) and engagement (what they've done in Salesforce: campaigns, activities, forms) separately, then combines them into a tier such as A1 or C3
- Scores Leads, Contacts and Accounts, so account-based teams see which target accounts are warming up
- Writes a short reason on each record, for example: "Tier A2, target industry, 250–1,000 employees, VP title; two campaign responses this month"
- Lets marketing and sales test rule changes against past conversions before switching them on
- Answers questions like "why is this lead a B?" or "which A-tier accounts have gone quiet?"
Price.
Prices in USD. Simple and Standard are fixed scope. Complex is scoped after the assessment.
| Tier | Your org looks like | Arkeforce price (USD) |
|---|---|---|
| Simple | Leads only, one ICP, 5–8 fit rules, engagement from Campaigns | $5,000 |
| Standard | Leads, Contacts and Accounts; 2 ICPs or segments; back-testing; tiers used in routing | $10,000 |
| Complex | Several business units or products, custom engagement objects, Account Engagement sync | $12,000 to $21,500Typical range. Fixed quote after the Readiness Assessment. |
- What you pay Salesforce
- Agentforce entitlements and Flex Credits, billed by Salesforce
- What you pay anyone else
- Nothing for this agent.
- What you pay Arkeforce
- The tier price above, fixed before we start.
Outcomes we target.
| Outcome | How we measure it | Typical 90-day target, tracked with you |
|---|---|---|
| Scores that predict | Conversion rate of top tier vs bottom tier | Top tier converts 2–3× bottom tier |
| Faster follow-up on the best leads | Median time to first touch for top-tier leads | −30% |
| Reps using scores | % of worked leads where the score or tier was viewed or filtered | 60%+ |
| Agreement on what "good" means | ICP rules signed off by sales and marketing | Done in week 1 |
Targets are targets, not measured results or guarantees. Tracked with you during the 30-day support window and under a retainer after that.
Sample exchange.
Illustrative examples, not results from a client engagement.
You:Why is Dana Lee at Contoso only a C2?
Agent:Fit is C: Contoso is in Retail, which isn't in your target industries, and 40 employees is under your 200 minimum. Engagement is 2: she attended last week's webinar and opened a pricing page link. If Retail should count, I can show what that change would do across all leads.
You:What happens if we add Retail as a secondary industry?
Agent:Testing on the last 12 months: 310 leads move up a tier; 18 of them converted, which would lower the top tier's conversion rate from 14% to 12%. Want me to send this to marketing ops for approval?
You:Make every lead from Acme an A1.
Agent:I can't override scores by hand, that would break the reasons on each record. I can propose a rule for named target accounts, which an admin approves.
Built for your org.
- Your ICP, your fields, your tiers and your words. We map the scoring to the fields you already have, including custom ones, and the reasons use your terminology. Scores are written to fields you can report on, route with and show anywhere in Salesforce.
Installed as a package in your org, source visible to your admin.
Rule-based scoring uses no Flex Credits. Chat and generated written reasons can consume Flex Credits. Agentforce testing, including sandbox tests, can consume requests and credits. We confirm metering against your licences.
Compared with what’s already out there.
| Option | What it covers | When it may be enough |
|---|---|---|
| Native Agentforce | Einstein Lead Scoring learns from lead conversion history and shows contributing factors; a global model is available when scoring all leads with insufficient history.Source · 2026-10-28 | Einstein scoring already gives your team a useful, trusted lead score. |
| Salesforce in Claude | The prebuilt sales plugin is not a verified substitute for this recurring record-level workflow.Source · 2026-10-28 | Check the job, access and scope against your org. |
| AgentExchange | No equivalent listing verified on 2026-10-28. We check the current catalogue during the assessment.Source · 2026-10-28 | Check the job, access and scope against your org. |
| Arkeforce | Lead and account scores your sales team can read and trust, built from your ideal customer profile, with a plain-language reason behind every score. | |
Verified on 2026-10-28. Availability and licensing can change; we confirm them for your org.
If you have enough history and Einstein Lead Scoring is working for you, keep it. This offer fits orgs below Einstein's data threshold, orgs that need a score they can defend to sales, and teams that want account-level ICP fit alongside lead scores.
See the full comparison →What’s included.
- Discovery of your org and a written fit report
- An ICP workshop with sales and marketing, turned into scoring rules
- Configuration to your objects, fields and tiers
- Back-testing against your past 12 months of conversions
- A shadow first week in production (scores calculated and visible to admins only)
- Admin, marketing and sales training
- 30 days of post-launch support
Prerequisites.
- Sales Cloud
- Enterprise, Performance or Unlimited Edition with Salesforce Foundations or an Agentforce 1 Edition; required add-ons depend on the actions used.
- Agentforce enabled with employee agents, and entitlements for chat and written reasons (rule-based scoring uses no Flex Credits)
- Fit data on Leads and Accounts: at least industry or size filled on most records, or a plan to enrich
- Optional: Marketing Cloud Account Engagement, Campaign history
Retainer (optional, monthly).
Tuning, threshold changes and re-checks after Salesforce releases come out of your retainer hours.
- Essentials $1,000/mo with 3 hours
- Growth $3,000/mo with 10 hours
- Partner $5,500/mo with 20 hours plus one integration per quarter
Retainer prices in USD.
Trust and safety.
- Rule changes go live only after an admin approves them
- Never changes lead status, owner or any field other than the score, tier and reason fields
- Treats text in lead and form data as information, never as instructions
- Respects each user's existing Salesforce permissions
Start with the job.
Tell us what needs to happen and where it gets stuck. We’ll check the fit and agree the scope before anything is built.
Not sure yet? Explore the Readiness Assessment →