Marketing Ops Pack
Account Engagement hygiene and explainable lead scores, built around the leads your sales team wants.
The fit.
- Best for
- Marketing Cloud Account Engagement (Pardot) users with Sales Cloud
- Typical go-live
- 3 to 5 weeks
Built to order in your org. Not a template.
Priced per agent
Simple / Standard
- MCAE Marketing Ops
- $5,000 / $10,000 USD
- ICP & Lead Scoring
- $5,000 / $10,000 USD
Why this pack.
Bot clicks inflate engagement, lists decay, and scores drift until sales stops trusting marketing's leads. This pack watches the data daily and gives sales an explainable reason behind every score.
What you get.
- MCAE Marketing Ops flags bot-inflated engagement and suspicious list growth, proposes prospect and list hygiene fixes, checks scoring and grading sanity, and sends a weekly ops digest.
- ICP & Lead Scoring provides transparent fit and engagement scoring against your ideal customer profile, with a written reason for every score.
Choose the agents you need.
Each agent is scoped and priced individually. Simple and Standard prices are shown below; Complex is quoted after the Readiness Assessment.
- MCAE Marketing Ops
Simple / Standard: $5,000 / $10,000 USD
- ICP & Lead Scoring
Simple / Standard: $5,000 / $10,000 USD
Included.
- Discovery and fit report
- Configuration to your ideal customer profile, scoring model and lists
- Sandbox testing
- Limited first week
- Training
- 30 days of support
Prerequisites.
These requirements cover the complete pack. We confirm which apply to your chosen agents and wave before you sign.
- Account Engagement (Growth or higher) with the v2 Salesforce connector, and Sales Cloud
- Enterprise, Performance or Unlimited Edition with Salesforce Foundations or an Agentforce 1 Edition; required add-ons depend on the actions used.
- Agentforce enabled with Employee agents, and entitlements for chat actions (scheduled checks use no Flex Credits)
- Account Engagement API access for a dedicated integration user
- Connected Campaigns enabled (for attribution checks)
- Optional: Slack (digest and approvals), Account Engagement sandbox
- Sales Cloud
- Agentforce enabled with employee agents, and entitlements for chat and written reasons (rule-based scoring uses no Flex Credits)
- Fit data on Leads and Accounts: at least industry or size filled on most records, or a plan to enrich
- Optional: Marketing Cloud Account Engagement, Campaign history
What you pay.
- What you pay Salesforce
- Agentforce entitlements and Flex Credits, billed by Salesforce
- What you pay anyone else
- Nothing for these agents.
- What you pay Arkeforce
- The agent or wave prices above, fixed before we start.
Pairs with.
Start with one job.
We’ll agree which agents fit, what comes first and the price before we start.