MCAE Marketing Ops
Catch bot-inflated clicks, messy lists and broken scoring before they mislead your sales team, with a weekly ops digest and fixes you approve.
The fit.
- Cloud
- Marketing Cloud Account Engagement (Pardot) connected to Sales Cloud
- Packs
- Marketing Ops Pack
- Who it’s for
- Marketing ops managers, MCAE admins and RevOps teams at B2B companies where sales relies on MCAE scores, MQLs and campaign reporting
- Typical go-live
- 3–4 weeks
- Runs as
- Agentforce agent in your org
Built to order in your org. Not a template.
Fixed price, USD
- Simple
- $5,000
- Standard
- $10,000
- Complex
- Fixed quote after the Readiness Assessment.
What needs to change.
Security scanners click every link in your emails, so a "hot" prospect may just be a spam filter. Lists quietly grow, bounces pile up, prospects fail to sync, and score thresholds set three years ago no longer mean anything. Sales stops trusting MQLs, and marketing can't prove which campaigns worked. Nobody has time to check every week.
What it does.
- Flags likely bot activity: clicks seconds after delivery, every link clicked at once, sudden spikes from one domain, and engagement with no page views
- Watches list and database growth and alerts on unusual jumps or imports
- Finds hygiene issues: hard bounces still on active lists, duplicate prospects for one email, prospects not syncing to Salesforce, missing CRM owners
- Sanity-checks scoring and grading: scores that only grow, thresholds that almost everyone passes, grades that don't match your ideal customer profile
- Spots campaign attribution gaps: leads and contacts with no MCAE campaign, opportunities with no campaign influence
- Sends a weekly ops digest to your team, with each issue explained and a suggested fix
- Applies fixes only after you approve: move suspect prospects to a review list, correct CRM fields, create follow-up tasks
Price.
Prices in USD. Simple and Standard are fixed scope. Complex is scoped after the assessment.
| Tier | Your org looks like | Arkeforce price (USD) |
|---|---|---|
| Simple | One business unit, under 50k prospects, standard scoring | $5,000 |
| Standard | 1–2 business units, up to 500k prospects, custom MQL logic, Slack | $10,000 |
| Complex | Multiple business units, 500k+ prospects, Einstein scoring, complex attribution | $12,000 to $21,500Typical range. Fixed quote after the Readiness Assessment. |
- What you pay Salesforce
- Agentforce entitlements and Flex Credits, billed by Salesforce
- What you pay anyone else
- Nothing for this agent.
- What you pay Arkeforce
- The tier price above, fixed before we start.
Outcomes we target.
| Outcome | How we measure it | Typical 90-day target, tracked with you |
|---|---|---|
| Cleaner MQLs | MQLs later flagged as bot-driven or invalid | −30% |
| Healthier lists | Hard-bounced or invalid prospects on active lists | −80% |
| Fewer sync failures | Unsynced prospects that should sync | −50% |
| Better attribution | Opportunities with at least one influencing campaign | +15 points |
Targets are targets, not measured results or guarantees. Tracked with you during the 30-day support window and under a retainer after that.
Sample exchange.
Illustrative examples, not results from a client engagement.
You:Anything weird with last Tuesday's webinar email?
Agent:Yes. 41% of clicks happened within 10 seconds of delivery, mostly from three company domains, and those prospects clicked all 9 links. I'd treat 212 clicks as likely bot activity. 18 of those prospects crossed your MQL score because of it.
You:Move those 18 to the review list and tell their reps.
Agent:Here's the preview: 18 prospects added to 'Ops: Bot Review', and a task on each related lead for its owner. Confirm and I'll do it.
You:Just delete all the bounced prospects.
Agent:I can't delete prospects. I can add the 1,140 hard bounces to your suppression review list for your admin to action in Account Engagement.
Built for your org.
- We set it up around your Account Engagement business units, your score and grade thresholds, your MQL definition and your campaign structure. It knows your list names and lifecycle stages, and it reports in your terms. It only does what your connector and each user's access allow.
Installed as a package in your org, source visible to your admin.
Scheduled checks use no Flex Credits. Chat actions can consume Flex Credits. Agentforce testing, including sandbox tests, can consume requests and credits. We confirm metering against your licences.
Compared with what’s already out there.
| Option | What it covers | When it may be enough |
|---|---|---|
| Native Agentforce | Account Engagement supplies Agentforce actions to view and update prospects and manage nurture campaign membership.Source · 2026-10-28 | Those actions cover your workflow without scheduled operations checks. |
| Salesforce in Claude | Coverage for this workflow has not been verified. Other teams are scoped case by case.Source · 2026-10-28 | Check the job, access and scope against your org. |
| AgentExchange | No equivalent listing verified on 2026-10-28. We check the current catalogue during the assessment.Source · 2026-10-28 | Check the job, access and scope against your org. |
| Arkeforce | Catch bot-inflated clicks, messy lists and broken scoring before they mislead your sales team, with a weekly ops digest and fixes you approve. | |
Verified on 2026-10-28. Availability and licensing can change; we confirm them for your org.
some MCAE data (detailed email activity, sync error lists) lives in Account Engagement rather than Salesforce. The agent reads it through the Account Engagement API, within your edition's daily API limits. In fit-check we confirm exactly which checks your setup supports.
See the full comparison →What’s included.
- Discovery of your Account Engagement and Salesforce setup, with a written fit report
- Configuration to your business units, thresholds, lists and campaign model
- Sandbox testing (Account Engagement sandbox or a limited production read), including adversarial tests
- A report-only first two weeks (digest and alerts live, no fixes)
- Marketing ops and admin training
- 30 days of post-launch support
Prerequisites.
- Account Engagement (Growth or higher) with the v2 Salesforce connector, and Sales Cloud
- Enterprise, Performance or Unlimited Edition with Salesforce Foundations or an Agentforce 1 Edition; required add-ons depend on the actions used.
- Agentforce enabled with Employee agents, and entitlements for chat actions (scheduled checks use no Flex Credits)
- Account Engagement API access for a dedicated integration user
- Connected Campaigns enabled (for attribution checks)
- Optional: Slack (digest and approvals), Account Engagement sandbox
Retainer (optional, monthly).
Tuning, threshold changes and re-checks after Salesforce releases come out of your retainer hours.
- Essentials $1,000/mo with 3 hours
- Growth $3,000/mo with 10 hours
- Partner $5,500/mo with 20 hours plus one integration per quarter
Retainer prices in USD.
Trust and safety.
- Never deletes prospects, never changes scores, grading rules or Engagement Studio programs
- Every fix is previewed and approved by your team first
- Never emails prospects or changes opt-out status
- Respects each user's existing Salesforce and Account Engagement permissions
Start with the job.
Tell us what needs to happen and where it gets stuck. We’ll check the fit and agree the scope before anything is built.
Not sure yet? Explore the Readiness Assessment →